Flash technology springs from 1995, when its developer - "FutureSplash Animator" Jonathan Gay joined with his team the world-known Macromedia company. Soon the first version of the product - "Macromedia Flash 1.0" came into the world. Flash technology is based on vector graphics or vectorial morphing.
The Flash combined 4 major multimedia elements:
animation (motion),graphics, sound and interactivity in one format - Shockwave Flash (SWF).
The Flash technology has its own programming language - ActionScript, which allows to create diverse multimedia production - Flash Websites, Flash Presentations, Flash Banners etc.
In this article we'll examine the use of the Flash technology in development of Websites. The disputes and discussions around the effectiveness of Flash as of the major instrument of Website Development don't calm down throughout the whole existence of Flash.
Let's try to investigate the expediency and aspects of Flash application in Developing of a website. There are Websites which have separate Flash elements (Flash animated Websites) and the sites full created in Flash (full Flash Websites). The last ones are as a rule insonificated, which makes them more impressive.
In the first case the Flash is being used for animation of different site’s elements – Header, Navigation, banners etc. Also flash is actively used in development of flash web templates. Such site represents a classic HTML Website except the above animated elements. This solution is wildly used in creation of Websites of different types and specification. In this case Flash technology helps to improve the Website Design, make Interface more usable and clear (animation of Menu and Navigation), but it’s not the key-point.
Full Flash – the notion itself gives the message that Website is being completely created in Flash. In this case the site is full animated, its pages are scrolled smoothly according to the thoughtful scenario, which emphasizes general style of the Website. Full- Flash Website is a whole, pages are of formal significance.
Full Flash site is a brilliant solution for the following Web-sites:
- Promo-sites
-Catalogue Websites (presentation of photos and graphic pictures)
-Personal Websites
-Entertainment Websites (online casinos, online games etc.).
Most of Full Flash sites are being insonificated. Sound Effects perfectly suit the Flash animation. Some of Full Flash Web-sites have several Music Tracks. Using Soundtrack Player, implemented with the Full Flash site, user can mark sound volume, switch a soundtrack off or select the track he likes.

Flash animation has one unique benefit which allocates it among other Web-technologies. It's a spectacle. An original, spectacular web-site design becomes key-point for known people (stars, actors, politicians), which is even much more important than promotion of their web-sites in the Internet. Flash technology is the best way to express an emotional tune of the site. Well-designed Flash animation based on original idea can make a web-site spectacular and well-remembered.
Full flash sites have many admirers, but more opponents among common users as well as among skillful Web - developers. It's not worth claiming that Flash is not intended for Websites Development, that it can't be recognized by search engines, that Flash makes users wait until the site is uploaded, that it distracts visitors from the main information on the site. One should understand what the Flash is for and in what cases the use of Flash is an obvious advantage. The last Macromedia Flash versions, vivid worldwide development of IT technologies and (most importantly) - spectacle and impressiveness of the Flash sites - brings all these drawbacks to nothing.

To order flash-website development.