It’s hard to overrate the role of sounds in contemporary people’s life. That’s human nature to cognize outward things in all accessible ways: vision, taste, hearing, sense of smell, sense of touch, etc. Lightning is one of the most impressive examples of natural impact upon human organs of sense. Firstly we observe bright lighting effect, than hear a burst of thunder, and a little bit later we may catch surprisingly fresh smell of ozone – enriched air. If any of these factors is excluded, it may decrease perception of lightning and our feelings will be incomplete. Using of sound in Presentations, Intros and Flash-sites and aslo in banners' development has similar effect. High-quality and well thought-out Insonification is 50% success of any Flash Presentation.

The purpose of Insonification is to emphasize the action of animation, make it more impressive and spectacular. The style of a background music track must correspond to the Presentation’s style, its subjects and mood.

Insonification is usually used in full flash websites (fully animated sites) and flash web templates. It’s also wildly-used in Promo-sites and Visiting-card sites aimed to produce spectacle and emotional effect to site’s audience. The sites of singers and show-business stars often contain a special Media-Player that reproduces musical tracks. At the same time this online player is multifunctional – it allows choosing the tracks for playback, loudness control, pausing and of course turn-off (stop) function. Turn-off function of a music track or even all Insonification in general is an important component of any Multimedia Website. The visitors, who don’t like listen to site’s Insonification will try to disable the sound. And, as statistics shows almost all visitors will close the site if they don’t find a stop-music device. Usability of being on site is the main criteria of any modern Website.

AtixMedia offers to its clients 3 variants of Website Insonification.

1. Creating of new, individual music track, written and used for the given product only (e.g. presentation of intros, websites, video-reels etc.).

2. Work with the track, provided by customer. In this case our CJ-developers optimize the music track, given by customer. Important: AtixMedia isn’t liable for using the track provided by customer. Customer arranges about using the track with its authors without our assistance.

3. Website Insonification without using background music tracks. As a Sound design we use only special sound effects (SFX). Insonification with special effects (SFX) is a perfect solution for Interactive Websites with 3D graphics.



To order Insonification.