Why do they pay so much attention to such an insignificant and at first sight unimportant Web element as Logo? Logo Design is an individual branch of Web Development. Many Web Studios have special logo and corporate identity departments; some Web developers and designers specialize only in Logo Design… So, why Logo is so important?
Logo history originates in those ancient times when there was no notion like “Logo” yet. In the Middle Ages every noble man had his own family badge – armorial bearings. Wearing his armorial bearings a knight thus was informing those around him about his origin and his feats of arms. Armorial bearings and emblems were at that time of the same importance as Logo is nowadays.

Logo is a distinctive graphic element with unique, characteristic design.
Being a company’s face, logo should provoke positive associations in people’s consciousness resulting in the interest to the given company or trade mark. The purpose of Logo is to create definite, cognate image of a company among its clients and other people. The well-designed logo should be original, interesting, distinguishing among competitors’ logos, e.g. absolutely unique and thus be well-remembered by many people. That's why usage of web templates logo is unwanted.
Creating logo is the first stage in brand development, that’s why one should place high emphasis on its design. So, what properties should the perfect logo have?

1. Associability. Properly designed logo mustn’t be merely attractive and beautiful. It must cause positive associations and emotions in people. Some logo customers give as an example the logo of the world-famous brand - Mercedes. They want their logos to look the same “cool and stylish” way. It means that the Mercedes logo associates in their consciousness with unique style, high quality and perfection. Let’s examine the Mercedes logo:
The three-ray star framed into a cycle form, simple and clear lines, nothing excessive. The customers weren’t obviously thinking of that the positive associations concerned with this emblem were the result of careful centenary work of the Mercedes Company. A designer can lay the initial associations in logo – clearness, simplicity and oneness. All the other associations arisen in people’s consciousness are the consequences of the use of the Company’s production and services.

2. Uniqueness, recognizability, simplicity. These features may seem different at first sight, but if You go into the heart of the matter, it will become clear why they are interrelated. Designing a unique logo, designer is working for this logo to be recognized among many other ones. I.e. the features which make a logo unique attract public attention and are subconsciously remembered. The simpler is a logo – the more remembered and recognizable it will be. One of the most recognizable world-known brand emblems is the Play Boy logo. It’s a brilliant example of the unique, recognizable and at the same time simple logo.

3. Universality. Before ordering a logo, You should decide where exactly Your logo will be placed.
The logo designed for a Website may look perfect on the site, but it would be illegible if miniaturized for a visiting-card or a ball pen. At the same time, if You decide to conduct a large-scale add-campaign and want Your company logo to be put on a rocket-medium, You should focus attention on the way Your logo be apprehended in such a huge size. In designing the universal logo proper attention should be once again paid to the simplicity. The universal logo should be easy-to-percept both colored and in black-and-white version (e.g. in documents), against any background (light or dark) and in any dimensions.

Logo design is a complex task. The logo is not something on what you can econom. You can use free templates as a design of your website but you simply have to have quality and totally unique logo. Placing an order for logo, please, provide a designer with the exact and total information about Your company or services. Indicate what kind of associations to Your mind should the logo provoke and share Your own ideas and preferences with us. Remember that it is You who must like the logo first of all. Our company designs 5-10 versions of one logo. It’s up to customer to choose the one he liked most and propose an amendment as for its completion. Before sending the logo versions to customer for approval we hold a questioning among our company staff as for the associations these logos provoke. Analyzing the received results we press towards the most accurate correspondence of the logo versions to the input priorities.

To order Logo Design.